30292982511190134_苏州乡村旅游发展策略的研究.docVIP

苏州乡村旅游发展策略研究 11级旅游管理 曹志 指导老师 王新驰 摘要：随着时代发展，城市化进程的脚步加快，城镇中的生活节奏也不断加快，人们较以往面临着更大的生活和工作压力，他们渴望全身心的放松，“回归自然，返璞归真”这一当今世界旅游发展的主旋律，正是契合人们这种心理需求的。而乡村旅游，正是能够为城镇居民提供这样一种“自然”的旅游环境，在国内外迅速走俏。许多欧美国家，乡村旅游已经具有相当规模，走上了规范化发展的道路，而对于我国来说，乡村旅游是在特殊的旅游扶贫政策下指导而生的，目前仍然处于初级阶段。因此，本研究以苏州沿太湖地区的乡村旅游作为研究对象，通过可持续生计理论的引导，针对乡村旅游的发展及规划提出相应的策略，以期更好的促进乡村旅游发展，提高乡村居民的可持续生计能力。 关键词：苏州乡村；乡村旅游；发展策略 The study on development strategies of rural tourism in Suzhou Abstract: With the development of times and the rapid process of urbanization, the pace of urban life is also increasing, the people face more stress in life and work than before, and they are longing for relaxing the body and soul. “Returning to nature and returning to one’s original nature” is the main topic of world tourism development now, which is just corresponding to the people’s psychological needs. And it is the rural tourism can provide urban residents with this kind of natural tourism environment, which rapidly becomes popular at home and abroad. Rural tourism already has quite a scale in the U.S. and Europe, and has been on the way of standardized development. While as for our country, rural tourism is generated under the guidance of special pro-poor tourism policy, and is still in the early stage. Therefore, this study takes the rural tourism in the region along Taihu Lake in Suzhou as the object of study, by the guidance of sustainable livelihood theory, and puts forward the corresponding strategies according to the development and planning of rural tourism, so as to better promote the development of rural tourism and improve the sustainable livelihood ability of rural residents.Keywords: Villages in Suzhou; Rural Tourism; Development Strategy 目 录 一、 对乡村旅游的基础认知 1 （一）乡村旅游的基础概念 1 （二）乡村旅游的内涵 3 二、苏州乡村旅游发展现状分析——以沿太湖为例 4 （一） 区域背景概况 4 （二）乡村旅游发展现状分析 5 三、苏州乡村旅游发展策略 9 （一）乡村旅游规划的原则 9 （二）乡村旅游发展规划 10 （三）品牌形象策划 12 总结 13 参考文献 14  对乡村旅游的基础认知 （一）乡村旅游的基础概念 乡村旅游是指发生在乡村地域范围内关于旅游的活动。国内外许多关于乡村旅游的定义都以此为基准。由此可知，乡村旅游的定义，离不开对乡村这一地域范畴概念及内涵的准确界定。 乡村是与城镇相对的概念，其