秦苏珊托业桥有机英语培训系列教师用书 TM Chapter 13.docVIP

Chapter 13 Instructional Overview Communicative Skills and Functions Make a short welcome speech to kick off a marketing campaign Talk about reasons and consequences (because, so) Make a comparison involving two items (“bigger than that”) Some ESP about planning a consumer marketing campaign More ESP about bank credit lines Grammar Introduced Comparatives Logical connectors (because, so) Story for Chapter 13 Tony Martino calls Gary Lane, to give him the good news that the Apple Falls Mill credit line was approved and even extended by the UGB credit committee. Later that day, Tony and Peter kick off the UGB consumer education campaign “An Ounce of Prevention” at the bank’s international marketing meeting in Manhattan. Preview Transcript of Audio Text Welcome to Chapter 13. In the last chapter, Paula Zimmer talked to the mill’s CFO Gary Lane about import financing. Gary then called Tony Martino and asked for more credit. Tony is a busy man. He’s been running around, preparing for the “Ounce of Prevention” meeting in New York City. Peter Schmidt is in town for the kick-off meeting of the new campaign, and Tony is helping him. But Tony also has some other work: He has to call Gary Lane of Apple Falls Mill. What is the news? Is Gary’s credit line approved? After the call, Tony will begin the meeting. UGB employees from all over the world are waiting for the presentations on identity theft. As you listen, think about the following questions. What does the proverb “An ounce of prevention is worth a pound of cure” mean? Why would a bank call its identity theft campaign “An Ounce of Prevention?” What must people do if they want a loan from the bank? Answers What does the proverb “An ounce of prevention is worth a pound of cure” mean? This proverb means that a little bit of effort made to prevent a problem will save quite a lot of effort in solving or otherwise dealing with a problem, once it happens. Why would a bank call its identity theft campaign “An Ounce of Prevent