标准书号68 69 308 06896 Unit 10 Business Management.pptVIP

商务英语阅读 作者：李树红 Business Management 1. Background information 2. Key to exercises Nature of business management Economics as a social science studies how humans and society exercise choices concerning different ways of using their scarce resources for products and services Nature of business management Business management as an applied science is concerned with the study of those institutions in a particular economic system that satisfies the needs of a community Economics studies the entire economic system of a country while business management look at the individual organisation Purpose and task of business management Obtain the highest possible output ( products and services) at the least possible input ( lowest cost) Examine factors , methods and principles that enable a business organisation to maximise its profits and achieve its objectives The development of business management Middle Ages – AD 1000 subsistence economies feudal and manorial system Renaissance – birth of mercantilism; simple urban industries , territorial specialisation and the development of banking and book-keeping The development of business management conti. Early capitalism followed the renaissance – Adam Smith and the growth of cities – the industrial revolution 19th Century saw the appearance of the company The demand for professional management brought business management into being The development of business management : approaches. 1900 emphasis on production management – resulting in overproduction 1930s emphasis on sales management in an attempt to get rid of the excess 1950s emphasis on the marketing concept The development of business management: approaches 1970s 1980s focused on strategic management 1990s globalisation of business management Theories of management Scientific school Classical school Human relations school Contemporaray management thinking The study of business management Business management is a young applied science that sets out to study the ways in whi