萨里国际学院2011级工商管理专业毕业论文（管理报告）选题.docVIP

萨里国际学院2011级工商管理专业毕业论文（管理报告）选题指南 Topic Guide for BM 2011 Final Year Project (Management Report) 管理报告类别 (Area of the Report) 推荐主题(Example Topic) 指导教师(Supervisor) 1、整体管理设计(General Management) This category focuses on writing a business plan or management report at corporate level, such as the creation of a new venture, growth strategy, the establishment of company image, etc. 某项目商业计划书/创业计划书 某企业管理现状诊断报告 某企业发展战略规划方案 某企业企业形象策划书 某企业企业文化建设方案 … Entrepreneurship and Business Plan Design Report on the Current Management System of Company A Plan on Developing Strategy of Company A Plan on Company Image Plan on Corporate Culture Building …… 史达 汤登朝 2、国际化管理设计 (International Business) This category focuses on writing a business plan/management report that is related to the “internationalization” of the company, including company’s entry strategy to a new market, localisation/globalisations, etc. 某企业对外投资战略规划 某跨国公司本土化运营方案 某企业跨文化管理完善建议书 Strategic Plan on Overseas Investment of Company A Plan on localization operation of Multinational Company A Proposal on cross culture management of Company A 史达 3、营销管理设计(Marketing) This category focuses writing 1) business plan for company’s marketing mix, or 2) market research report, such as market analysis, consumer behavior, etc for a company. 某企业某产品营销策划方案 某企业年度营销计划 某企业市场调查报告 某产品市场可行性分析报告 某企业广告策划书 某企业促销活公关活动策划 某企业服务完善建议 Promotion proposal on a product of Company A Annual promotion plan of Company A Marketing report of Company A Feasibility report on a product market Proposal on commercial of Company A Plan on products promotion and public relations of Company A Recommendation on service perfection of Company A 汤登朝 4、人力资源与组织管理设计( Human Resources Management and Organisational Structure) This category focuses on writing a business plan for company’s HR/OB design, payment system, training, etc. 某企业组织结构设计方案 某企业人力资源规划方案 某企业薪酬体系设计方案 某企业绩效考核设计方案 某企业培训体系设计方案 Plan on organization structure designing of Company A Project on human resources for Company