2014年高二英语Advertising教案：14（牛津版必修4）.docVIP

●Project Developing an ad campaign Reading 1. Let’s read the handout‘How do you build an ad campaign?’ Try to find out the main idea of each paragraph. Paragraph 1 the definition of an ad campaign Paragraph 2 what a target audience and how to determine the target audience Paragraph 3 what the ad campaign says Paragraph 4 how to reach the target audience 2.Read the handout carefully to find the answer to the following questions: 1) What do you know about an ad campaign? (An ad campaign is an organized programme of advertisements using various types of ads to a particular audience.) 2)