Chapter 7 Television and Cable.ppt

Chapter 7: Television and Cable A brief history of TV, cable, and satellite TV Diffusion of TVs after World War II VHF and UHF NTSC standard Cable TV TV networks The rise of cable TV Early 1970s: distant signals HBO and the rise of cable networks Superstations and basic cable Franchising requirements MSOs DBS TV faces competition Industry organization The TV industry Networks increasingly supply their own programming TV programming strategy Genres for each segment Coordinated with time of the day The TV industry, continued TV advertisers National, national spot, local Networks/Affiliates O O’s Independents Buy mostly syndicated programs Public TV Network ownership and group station owners NBC owned by General Electric ABC/CapCities merged with Disney CBS Viacom merge Fox Broadcasting Corp. Owned by Rupert Murdoch’s News Corp. UPN is owned by Chris Craft and Viacom WB TV is owned by Time Warner Audiences for Cable TV 98% of US households have color TV 97% of US homes passed by a cable network – 67% subscribe Cable and independents reduce network TV audience share Cumulative viewing of cable programming is significant Pros Cons of Television More people have television in their homes than have a telephone. More homes have a television than have a front porch! 5 Pros 5 Cons What do you think this says about our society? * * Networks decline in the 1990s Basic cable climbs Independent stations remain steady behind The organization that established the TV standard of 525 lines 30 fps is: Underwriters Laboratory National Television Systems Committee Federal Communications Commission Project Abilene Which of the following TV genres was NOT copied from the movies? Action adventure Science fiction Talk shows News Which of the following is true of TV advertising revenues? Network revenues are much higher than cable Revenues have been declining since their peak in the 1980s Revenues are capped by the FCC Networks no longer rely on advertising for profits Why d