THE WEEK THAT WASWEEK 7.ppt

THE WEEK THAT WASWEEK 7 PEAK FOR THE WEEK COMMENCING 12th February 2012 (WEEK 7) Marginal PUT declines against AP demographics with AP 18-39 AP 25-54 both down 1%, AP 18-49 down 0.3% and AP5+ up 1% YOY. Monday, Tuesday, Friday and Saturday nights this week experienced PUT growth with both Tuesday and Saturday night recording a 8% lift against AP 5+. Source: Nielsen TAM. TVNZ Mediaworks against AP 18-54, SKY against AP 18-49, TV3 includes TV3 and TV3+1. C4/FOUR against AP 18-49 TV ONE HIGHLIGHTS AP 25-54 TV ONE gained traction this week with an audience growth of 8% (to 6.8 ratings). S