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可口可乐发布对付肥胖的广告
Fizzy-drink giant Coca-Cola has launched an advert addressing obesity for the first time on television.?
充气饮料生产商可口可乐发布了首个对付肥胖的电视广告。
?The two-minute commercial highlights the firms record of making low-calorie drinks and reminds viewers all foods contain calories.
?
The ad, which aired on US cable networks on Monday, follows mounting pressure on the soft drinks industry.
?
New York City is preparing to ban large sugary drinks in restaurants, cinemas and stadiums.
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Coca-Cola has said the video was not made in response to criticism of the soft drink industry, but is an effort to raise awareness.
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It is not the first time the Atlanta-based firm has used advertising to address this issue, but it is a first for television.?
?
Damage control
?
Theres an important conversation going on about obesity out there, and we want to be a part of the conversation, Stuart Kronauge, general manager of sparkling beverages(饮料) for Coca-Cola North America, told the Associated Press.?
In the advert, a female narrator says Coca-Cola offers smaller portion sizes, is working to make better-tasting, low-calorie sweeteners and has voluntarily made lower-calorie drinks available at schools.
?
The video adds: All calories count, no matter where they come from.?
It says: If you eat and drink more calories than you burn off, youll gain weight.
?
Another ad, which will air later this week, features activities that add up to burning off the 140 happy calories in a can of Coke.
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But Mike Jacobson, executive director for the Center for Science in the Public Interest, said that if the company was serious about tackling obesity it would stop fighting a tax on its drinks.
?
It looks like a page out of Damage Control 101, he said. Theyre trying to disarm the public.
?
Industry tracker Beverage Digest has reported that consumption of fizzy drinks in the US has been declining steadily since 1998.
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