a decision support model for determining the level of product variety with marketing and supply chain considerations论文.pdfVIP

Journal of Retailing and Consumer Services 25 (2015) 12 –21 Contents lists available at ScienceDirect Journal of Retailing and Consumer Services journal homepage: /locate/jretconser A decision support model for determining the level of product variety with marketing and supply chain considerations Siddhartha S. Syam a, Amit Bhatnagar b,n a College of Business Administration, Marquette