2010-母婴市场研究报告-上海(Joy).ppt

* Ok Add: The higher impulse purchase incidence of Baby food and Feeding aids are strongly influenced by “promotion”, “packaging” as well as “POSM” For feeding aids – materials of the product is of key concerns as well But any difference via HM? Which suggests the preferred promo mech. Of non shoppers… help MBS to recruit new ones… * Ok But any difference via HM? Which suggests the preferred promo mech. Of non shoppers… help MBS to recruit new ones… * Ok But shall we explain the differences by subgroup? AND we should explain more on why… Check with team to hv no. of stores and other things…. * Ok But the commentary of these 2 slides seems not v value adding… should think abt what to highlight and more important… what it means… * Ok But the commentary of these 2 slides seems not v value adding… should think abt what to highlight and more important… what it means… * For those who shop at HM most often, the key attraction of HM is about competitive price for the “same” item and convenience location – remember that the feedback is coming from P3M MBS shoppers – implied that, these are the differentiation point of HM vs MBS! Therefore, it is important to ensure pricing of comparable product is more competitive, an differentiate with other unique offerings * The older the kids are, the higher tendency of reporting “各种母婴用品品类不够齐全” “同样产品的价格较其他渠道贵” indicating: We shall need to understand what are the needs of 1-3 yrs old kid’s parents, the current offerings seems yet to fulfill parents’ need, is that due to visibility of the category offerings or insufficient offerings? Pricing is of more concerns among toddlers’ parents * Most often Online and Telephone shoppers shares similar pattern in terms of needs and wants – delivery is the key benefit and attraction Anything we could leverage on in our实体店? Especially for ”有会员优惠价”, it is something that we could maintance shoppers’ loyalty not only to MBS channel but also store - Recall that, most of the online