论数码时代标志设计的创新.pdfVIP

Asia-Pacific Youth Conference on Communication Technology 2010 (APYCCT 2010) Logo Design Innovation of the Digital Age Liping Xia1,2 1School of Fine Arts Artistic Design, Xiaogan University , Xiaogan , Hubei, China, 432000 2Dingdian Animation Research Center , Xiaogan University , Xiaogan , Hubei, China, 432000 Email : xia.liping 1@163.com Abstract: Of the 20th century into the 90s real revolutionary period of graphic design, computer technol- ogy, digital technology, communication technology are staggering, the digital revolution to make the design has undergone enormous changes. This logo design on the age of digital technology innovation is discussed. Such as: Logo design from a single expression of the transition to more from the central to the transforma- tion of non-central, from the type of plane extend to the space by the rigid type to interest-based develop- ment, from static to dynamic model-based change. We can foresee in the near future, certainly in the logo design digital digital media shine on the stage. Keywords: Multi-expression; non-center; room type; interesting type; dynamic model 论数码时代标志设计的创新 1,2 夏丽萍 1 孝感学院美术与设计学院，孝感, 湖北，中国，432000 2 孝感学院鼎点动漫研究中心，孝感, 湖北，中国，432000 Email: xia.liping1@163.com 摘 要: 20世纪 90年代进入了平面设计的真正革命化时期，电脑技术、数码技术、通讯技术的发展 令人瞠目结舌，数码革命使设计发生了翻天覆地的变化。本文对数码技术时代标志设计的创新进行 了探讨。如：标志的设计由单一化向多表情化过渡、由中心型向非中心型转化、由平面型向空间型 延伸、由呆板型向趣味型发展、由静态型向动态型变化。我们可以预见到，在不久的将来数字化标 志设计必然在数字媒体传播的舞台上大放异彩。 关键词: