Factors influencing creativity and innovation--- creativity.ppt

Factors influencing creativity and innovation--- creativity B.V.L.NARAYANA SPTM Definitions (Amabile et al 1996) Creativity is defined as Production of novel and useful ideas in any domain SEE ORDER IN DISORDER Innovation is defined as Successful implementation of creative ideas in any organisation Creativity of individuals and teams is the starting point for innovation Creativity and innovation are important Life is becoming increasingly complex, fast and changing at a faster pace Allows adaptation, maintain flexibility and is part of decision making Creativity requires originality and flex