Google News Personalization.ppt

Google News Personalization Big Data reading groupNovember 12, 2007 Presented by Babu Pillai Problem: finding stuff on Internet Know what you want: content-based filtering, search Don’t know browse How to handle: Don’t know but, show me something interesting! Google News Top Stories Recommendationsfor registered users Based on userclick history,community clicks Problem Scale Lots of users, (more is good) Millions of clicks from millions of users Problem: high churn in item set Several million items (clusters of news articles about the same story, as identified by GN) per month Continuo