Unit 1《Advertising》project课件21（牛津译林版必修4）(20张ppt).pptVIP

Unit 1 Advertising Do you have any idea of the top five ads groups in the world? 1　奥姆尼康 (Omnicom) 2　WPP集团 3　IPG (Interpublic Group) 4　阳狮(Publcis Group) 5　电通 (Dentsu) Try to find out the main idea of each paragraph Paragraph 1: Paragraph 2: Paragraph 3: Paragraph 4: the definition of an ad campaign the target audience and how to determine the target audience what the ad campaign says how to reach the audience. Discussion 1.What do you know about an ad campaign? 2.What must you keep in mind when you start a successful advertising campaign? 3.Why do you need to research your audi