Unit 1《Advertising》Project课件3（30张PPT）（牛津译林版必修4）.pptVIP

Unit 1Project Developing an ad campaign Step One: Comprehension 1 What is an ad campaign? 2 What media can you use in an ad campaign? 3 What questions should we first consider? Step One: Comprehension 1 What is an ad campaign? An ad campaign is an organized programme of advertisements using various kinds of ads to reach a particular audience. 2 What media can you use in an ad campaign? We can use different kinds of media, including newspapers, magazines, televisions, billboards, mailing, etc. 3 What questions should we first consider? 1 Who is the audience for your ad campaign? 2 What do