企业开展电子商务存在的问题与对策.pdfVIP

200424 总第308 期 商业研究 COMMERCIAL RESEARCH : 1001- 148X ( 2004) 24- 0160- 02 企业开展电子商务存在的问题与对策 张 涛 ( 烟台市管道煤气公司, 山东 烟台 264002) : 电子商务给企业带来了新的商机, 但取得良好经济效益者较少这既有来自企业 部的因素, 又包 括来自企业外部环境的制约因素, 但 因是主要的解决这些问题, 要求企业开展电子商务应以能够加强 企业核心竞争力为原则, 以企业信息化为开展电子商务的基础条件, 从企业实际出发, 研究如何利用电子 化手段为企业业务流程提供服务, 研究如何利用电子商务在提供服务的过程中实现业务增值 : 企业; 电子商务; 问题; 对策 : F7246 : A Strategies of Developing Enterprise ECommerce ZHANG Tao ( Yantai Pip e Gas Comp any , Yantai 264002, China) Abstract: Ecommerce brin s new opportunities to enterprises. Butonly a few of them et fair economic benefit. This is due to both the internal factors of the enterprises and their external enviroment; however, expecially the internal factors are more impartant. In order to solvethese problems, it is required that the enterprises showld stren then their competitive ability with the support of e- commerce; take the enterprisesinformation as the basic condition of the e- commerce. The research on how to provide services usin the electronic means is to improve the economic result in the course of providin services accordin to the actual situation in the enterprises. Key words: enterprises; e- commerce; problem strate y , , 20 90 , ( internet) , , , , , , , , , , , , , , , , , ,