广东外语外贸大学 英语教育学院.docVIP

广东外语外贸大学 英语教育学院 《经贸英语》08--09学年度第一学期期末考试试题A卷 考核对象：经贸学院2006级学生（除国际贸易专业） 考试时间：120分钟 Part I. Directions: Choose the best answer to each of the following statements or questions. Write your answers on the Answer Sheet. (1’×20=20’) All of the following are methods commonly used to differentiate products from those of competitors except ________. A. quality B. profitability C. advertising D. branding 2. McDonald’s has become a giant chain by ________, operating in almost every ideal trade area. A. licensing B. acquisition C. franchising D. empowerment 3. At the check-in counter, if you’ve got oversized baggage instead of a carry-on/hand baggage, you could get it ________. A. transported B. checked C. packed D. confiscated 4. “Turnover” could NOT mean ________. A. brain drain B. the rate at which employees transfer and quit C. sales volume D. the rate at which goods are sold 5. A short song in a commercial which serves as a memory enhancer is called ______. A. jingle B. slogan C. poster D. ratings 6. “Stand-alone brands” are also called ________. A. family brands B. corporate brands C. classic brands D. individual brands 7. All of the following are advertising media except ________. A. exhibition B. word-of-mouth C. free samples D. billboards 8. Who confirms the L/C in an exporter’s country? A. the issuing bank B. the correspondent bank C. the collecting bank D. the beneficiary 9. A major responsibility of a human resource manager is to ________. A. help select the members of top management who will serve on the firm’s board of directors. B. establish the information system and local area network used by the firm’s employees. C. communicate with the outside world and gain trust and understanding between the firm and its various publics. D. help each specific department recruit candidates for its open