阳关度假村旅游规划研究.pdfVIP

( ) 　 西 北 师 范 大 学 学 报 自然科学版 　　　　　 第 38 卷 2002 年第 3 期 　 　66 Journal of Northwest Normal University (Natural Science) 　　　　　 Vol38 　2002 　No 3 　 阳关度假村旅游规划研究 肖　星, 杨国靖 , 王计平 , 王少华 (西北师范大学 旅游开发与规划研究中心 , 甘肃 兰州 　730070) 摘 　要 : 阳关度假村规划区内自然风光优美迷人 , 原始淳朴 , 且区位条件好 , 开发潜力大. 在简要分析旅游资源突出 特色的基础上 , 提出了该度假村的规划思路和目标 , 论证了其开发条件和市场定位 , 重点进行了功能分区和项目创 意 , 并探讨了形象策划和营销策略问题. 关键词 : 阳关度假村; 旅游规划 ; 功能分区 ; 项目创意 ( ) 中图分类号: F 59299 　　　文献标识码 : A 　　　文章编号 : 1001988 Ⅹ2002 Study on the tourist planning of Yangguan Holiday Village XIAO Xing , YANG Guojing , WANGJiping , WANG Shaohua (Research Center of Tourism Development and Planning , Northwest Normal University , Lanzhou 730070 , Gansu , China) Abstract : Yangguan Holiday Village has a great potential of exploitation due to its beautiful and attractive scenery , pure and naive life and superior location. Based on the analyses of the superior and distinctive tourist resources , the planning conception and aim of the Holiday Village are put forward , and its exploitation condition and market location are fully discussed. The dividing of functional districts and the creative design of tourist activities are emphatically expanded. Besides , the tourism destination identity system and strategies of marketing are stated. Key words : Yangguan Holiday Village ; tourism planning ; dividing of functional district ; creative idea of tourist 2 　　阳关度假村占地 598 hm