Sina Chief Executive Officer Charles Chao.ppt

Sina May Replace Google as China Partner on Searches  Source: /news/2010-05-18/sina-may-replace-google-as-china-partner-on-searches-update1-.html Updated:2010/05/18 By : 07 商务A班 43号 娄蓉蓉 Sina Corp., the owner of China’s third-most-visited website, said it may seek other search engine(搜索引擎）providers to replace Google Inc. after the U.S. company moved its Chinese site offshore（境外）to avoid local censorship （审查制度）rules. “If they cannot continue to provide high-quality service then we have to consider our alternatives,” Sina Chief Executive Officer Charles Chao said in a conference call (电话会议）today. Sina is assuming it won’t generate revenue from its partnership with Google, Chao said. Sina may follow billionaire Li Ka-shing’s Tom Online Inc. in dropping Google as a partner in the world’s biggest Internet market by users. Google in March redirected its G service in China to a site in Hong Kong after saying it would no longer comply with（遵从）Chinese government requirements to self- censor Web queries（问题）. “It may be quite complicated for Sina to find another partner, because many alternative search providers are its competitors,” said Jake Li, an Internet analyst at Guotai Junan Securities Co. in Shenzhen. “Sina gets its income from display advertising（显示广告）and doesn’t get a significant amount of revenue from Google.” Marsha Wang, a Beijing-based spokeswoman at Google, declined（谢绝） to comment. Mountain View, California-based Google accounted for 30.9 percent of China’s online search market in the first quarter, dropping from 35.6 percent three months earlier, according to data from Analysys International. Baidu’s market share rose to 64 percent from 58.4 percent, according to the Beijing-based researcher. Words and Expressions search engine 搜索引擎 offshore 境外 censorship act or policy of censoring 审查制度 conference call 电话会议 comply with to abide by a set of rules 遵从 query 问题 display advertising 显示广告 是一种型态的广告最常见包含超脱文字之外的图形资讯，如标识、照片或其他图形位置地图等依此类推。它定期出现于一般专栏区同一