Feasibility PlanKristi PhillipsApril 30, 2003.ppt

Feasibility PlanKristi PhillipsApril 30, 2003 Opportunity Assessment Colorado has had a 30% increase in population over the last ten years, making it the third fastest growing state in the nation. Since an abundance of new people are moving into the area there is a large market of newcomers available. Problem: For Newcomers: It often takes new people to area a while to get adjusted. They need to establish a network of services in their new town (Doctors, Bankers, Lawyers, Restaurants, Retail businesses, etc.) Accessing this information can often be difficult. With a newcomers binder, they will have access to all of this information at their fingertips. For Businesses/Sponsors: Businesses often want to grow their client base in order to increase revenues. Purchasing paid advertising in the newcomers binder allows them to access new customers who may need their services. The market of newcomers is accessible because their addresses can be accessed. People new to the area can be found in these ways: Real-Estate Agencies Boulder County Court House has a record of everyone who has purchased property. The Rocky Mountain News publishes newcomers to the area. Developers of new subdivisions / contractors The business is profitable: If I am able to get 30 sponsors per month at $150 a piece, this will generate $4,500 per month or $54,000 a year. The only costs associated with the business are postage, packaging, accounting fees around tax time, and an initial licensing fee when I begin the business. Product / Service Description Service: To provide a binder of useful information to people new to the area. New comers would be welcomed to the area with a personal visit when the binder was delivered. The binder would include the following sections: Professionals (Doctors, Lawyers, Dentists, Insurance, etc.) Financials (Banks, Investment Bankers) Retail Businesses Restaurants Schools and Universities Churches and Organizations Colorado Climate Information Ma