世纪商务英语unit-2.ppt

2-3 Notes [7] Because profits are rising, it is to the firm’s advantage to prolong the growth period as much as possible. 翻译 因为利润正在攀升，尽量延长产品成长期使公司有利可图。 [8] Competition is intense and pressure produce prices persuade some producers to get out of the market. 翻译 竞争是激烈的，并且有竞争力的产品价格迫使一些生产商退出市场。 2-3 Notes [9] Firms with strong brand loyalties are able to gain a profit for some time, while less identified products drop out quickly of existence. 翻译 拥有很高的品牌信任度的公司还能在一段时期内维持利润，而知名度不高的产品很快就被市场淘汰。 2-3 Task 6 Skimming is very useful and it is a good reading method for checking your comprehension. The followings are 5 unfinished statements. For each of them there are four choices marked A, B, C and D. Firstly, you’d better read the following statements. Then skim Text B as quickly as possible to choose the best answer for each of the following statements according to Text B. Task 6 2-2 Task 6 ____________ is based upon the biological life cycle. 　 A. Texas Instrument 　 B. Prescriptive cycle 　 C. The Product Life Cycle (PLC) 　 D. The human life cycle There are ___________ differing pricing stages of the Product Life Cycle. A. two B. three C. four D. five C C 2-2 Notes [4] Unsought goods are cemetery plots and insurance. 翻译 无人问津的商品是墓地和保险。 [5] Certain legal services such as drawing up a will also fall into this category. 翻译 某些法律服务例如拟定遗嘱，也属于这个范畴。 2-2 Task 2 Task 2 is to test your reading speed. To read efficiently, you should try to get rid of bad reading habits and develop good ones. The first paragraph of Text A is meant to be read through quickly. Please point out the topic sentence of the paragraph, the part of the paragraph and what the author is trying to tell the reader. Fill in the blanks with the information given in the passage. You should complete the following table within 3 minutes. 2-2 Task 2 Topic Sentence 1.__________________________________ ________________________________ Developing Sentences Aspects Des