SCOOP PresentationBloomington, September 15, 2005.ppt

SCOOP Presentation Bloomington, September 15, 2005 Marketing Research Introduction What Is BASES? Introduction to the Job Marketing Research Introduction What Is BASES? Introduction to the Job If Marketing is the “4 Ps” Price Promotion Place Product then Marketing Research is the tool that quantifies the “4 Ps”. Marketing Research is the tool that helps you… Know your customers Who they are (demographics) What is important to them (psychographics) Who is aware of your product (and who is not) Know your product The best positioning (concept) for your product The price that optimizes sa