theme park 主题公园研究.pptVIP

Huiying Chen Jun Liu Contents Transformation of profit pattern Choosing the cultural and diverse theme Keeping the stable and healthy speed in increase 1.Transformation of profit pattern The profit comes from the gross revenue The profit comes from the real-estate The profit comes from the brand The profit comes from sharing the common tourists The profit comes from the gross revenue the core of this pattern stresses the profit from the total sales The profit comes from three platforms, the inner platform, the communication platform with tourists, the cooperation platform Substantial strategies change the pricing mode of ticket (flexible) regenerate the recreation facilities encourage the employees communicate with the customers Transformation of profit pattern The profit comes from the real-estate Find the potential region Develop the attractions of theme park so that forming the prosperous surroundings and then the price of housing will increase Making the advantage of the relativity of theme park Transformation of profit pattern The profit comes from the brand Create the brand Expand the brand Maintain the brand Transformation of profit pattern The profit comes from sharing the common tourists Ensure the target market Find the enterprises which have the common target market build the partnership with them and sharing the common market Membership card system Transformation of profit pattern Find the target market Find the enterprises Build the relationship 2.Choosing the cultural and diverse theme Developing the Chinese-style theme Developing the special theme Developing the modern theme Developing the Chinese-style theme park Find the theme from the traditional culture Integration of the modern culture and Chinese traditional culture Make the advantage of our rich cultural resource Choosing the cultural and diverse theme Developing the special theme What theme is special it is different from the other parks and has a recognized