省江阴市成化高级中学高中英语 Unit1 Advertising Project教案 牛津译林版必修4.docVIP

课 题： MUnit1 Project Teaching Aims 1. To encourage Ss to use what they’ve learnt throughout the unit to complete a project. 2. To consider three things a) the garget audience of the ad campaign. b) the message they want to send c) how they plan on reading their target audience 3. To know how to cooperate and do the project together. Teaching methods 1.Group discussion 2.Team work Analysis Important points Help the students how to develop an ad campaign. Difficult points Help the students how to develop an ad campaign. Teaching aids Multi-media projector Teaching Procedures; Step 1: Lead-in 1. Ask Ss to work in group of four and each student should find the general idea of each paragraph and tell his group member. 2. Ask Ss to report their result a) Para one: the definition of an ad campaign b) Para two: the target audience and how to determine the target audience. c) Para three: what the ad campaign says d) Para four: how to reach the target audience Step 2 : Reading 1. Structure of this passage a) introduction of subject b) supporting details c) conclusion 2. More questions to understand this passage 1) What do you know about an ad campaign? 2) What must you keep in mind when you start a successful advertising campaign? 3) Why do you need to research your audience? 4) What is important when you are planning an ad campaign? 5) What should your advertising campaign be based on? 3. Use the same way to read the other article. Following questions will help you to understand it better. 1)Why is anti-smoking chosen as the subject of the ad campaign? 2)What is the main aim of the anti-smoking campaign? 3)How can high-school teenagers be convinced not to start smoking? Step 3: Language focus: 1. build—built---built ① 建立，创立： build a nation 建立一个国家 built a successful business out of their corner grocery store. 从他们街道拐角的杂货店创办了一家成功的公司 ②监督：命令、资助或监督…的建设： The administration built several new housing projects. 行政部门资助了好几幢新楼的建筑项目