市场营销原理【外文翻译】 外文文献 英文文献.docVIP

本科毕业论文 外文文献及译文 文献、资料题目：New-Product Pricing Strategies 文献、资料来源：著作 文献、资料发表（出版）日期：2000.4 外文文献： Principles of Marketing 1.New-Product Pricing Strategies Pricing strategies usually change as the product passes through its life cycle. The introductory stage is especially challenging. We can distinguish between pricing a product that imitates existing products and pricing an innovative product that is patent protected. A company that plans to develop an imitative new product faces a product-positioning problem. It must decide where to position the product versus positioning strategies. First， the co