Unipresident.ppt

Background Uni-President Enterprises Corporation (UPEC) was founded in Tainan on August 25th, 1967. To date, apart from its operations in the food manufacturing industry, it has always been alert to the changes of time and consumers’ lives styles in order to continue in the expansion of new businesses and growth. By investing the right products or industries at the right time in the right market, and integrating available resource for optimal utilization, UPEC has accomplished outstanding achievements. UPEC’s success has indirectly promoted the prosperity of society and growth of national economy. Corporate goals and task Corporate goals：want to partners, vendors and shareholders of the full trust and full support. Task：good quality, good credit, good service, fair prices, honest hard work, innovation and progressive business philosophy and service the community. Market situation and strategy The internationalization and diversification strategy Towards becoming one of the worlds largest food companies. Uni-President green tea compared with competitors products SWOT analysis chart of Uni-President campaign Maintain the independence of the premise of the brand Increase market share Different advertising strategy for different products Promotion Strategy hidden piece cuts to achieve the purpose of expanding market share according the exciting concept of modern diet changes travel the yard of Green tea plant in Taiwan Public Communication Shining Star of ice tea in college Traffic police comrades inflammation Games approaching to hightlight the product`s image Market Research Research and development for the elderly in green tea drinks no lack of buyers in the 30-50 year old consumer groups in real life habit of drinking tea when they were outside and they often choose to buy tea Activity planning 1. Budget 2. Shaping the brand image 3. Weekend sale 4. Tasting sugar-free promotion 5. Promotion season Shaping the brand image Ca