百度2015年一季报.pdfVIP

Baidu Announces First Quarter 2015 Results BEIJING, China, April 29, 2015 – Baidu, Inc. (NASDAQ: BIDU) (“Baidu” or the “Company”), the leading Chinese language Internet search provider, today announced its unaudited financial 1 results for the first quarter ended March 31, 2015 . “Mobile’s tremendous momentum continued this quarter, with mobile contributing 50% of total revenue,” said Robin Li, chairman and CEO of Baidu. “Baidu is redefining the search box by building an ecosystem to connect people with services and drive closed loop transactions. Baidu’s platform is comprehensive and robust, and we plan to fully exploit the huge growth potential ahead—in mobile marketing, online to offline, and key select verticals such as healthcare, education and financial services—by leveraging our solid mobile foundation, exceptional technology advantage, and proven operational experience.” “We continue to execute on our investment plan to capture the vast growth opportunities ahead and fulfill our vision,” said Jennifer Li, chief financial officer of Baidu. “We are very pleased with the strong traction we have gained thus far and will continue to set our sights high for greater future progress.” First Quarter 2015 Highlights  Total revenues in the first quarter of 2015 were RMB 12.725 billion ($2.053 billion), a 34.0% increase from the corresponding period in 2014. Mobile revenue represented 50% of total revenue for the first quarter of 2015, up from 42% in the fourth quarter of 2014.  Operating profit in the first quarter of 2015 was RMB2.155 billion ($347.7 million), a 9.2% decrease from the corresponding period in 2014.  Net income attributable to Baidu in the first quarter of 2015 was RMB2.449 billion ($