Lesson 3 The Advertising Game.ppt

* Lesson 3 The Advertising Game Can you think of some advertisements you have seen? List some places where you have seen advertising? In the street at bus station advertisement on the radio advertisement on TV advertisement in the magazine advertisement on the Internet spokesman spokeswoman The ad. Games Classical ad. … is one that gives …about……. Is likely to be …. Ad. In competition Modern ed. …consist of… … needs …, and hold … … believe that …as well as … is important in… … must stand out in …full of … by … combing … With ideas linked to … to make … … look for … to make people notice their products. … try to create … that …enjoy looking at. Public ad. … aim to make contribution to … … public ads which encourage … participate in … … have helped to increase … which has made… True or False 1. “Tsing Tao Beer” tells you 3 pieces of information so it is attractive. 2. Advertisements must be attractive and creative. 3. The purpose of all advertisements is to make customer spend money. F T F 4. Producing public advertisements mentioned in the text is free. 5. The text inferred that advertisements are trying to sell you something makes customers bored. 6. The purpose of advertisements is creating something that has never been seen before. F T F 7. Standing out your advertisements is not easy because people are used to high standards of visual design. T Correct errors 1. Other common ideas including happiness, wealth and success. 2. This is often not enough to noticing in a modern city. 3. Repeat old ideas is not a successful idea. 4. Using humor as well as unusual ideas to surprise people are important. include be noticed Repeating is 5. The main purpose of the advertisement is make customers spend money. 6. People are used to see high standards of visual design. 7. People simply enjoy look at attractive advertisements. making seeing looking Listen to the text and answer the following questions. 1. When does the simplest type o