公司论文：JL公司销售人员离职问题研究.docVIP

JL公司论文：JL公司销售人员离职问题研究 【中文摘要】当今国内的企业越来越重视人力资源管理的作用，企业渐渐认识到人力资源管理的质量决定着企业在竞争中是否能保持优势地位。同时，企业的人力资源管理也开始变得越来越有挑战性。JL公司作为全国500强企业，是行业内部的一家大型公司。随着近年来企业规模的扩大，企业的业务拓展的范围也越来越大。在企业的快速成长中，需要建设一支高素质高质量的员工队伍来适应自身的发展。销售人员以其能给企业带来直接利润和帮助企业保住并逐步开拓市场，在JL公司中受到了相应的重视。但是，销售人员离职率过高是JL公司现在面临着一个亟需解决的问题。本文在对国内外文献进行分析的基础上，得出了员工离职的一般原因；又从对JL销售人员访谈的基础上了解了JL公司销售人员离职原因；为了准确分析JL销售人员离职的具体原因，基于文献和访谈，本文采取了问卷调查的方法，设计了22道题目进行研究。通过发放200份问卷，得到了143份有效问卷。然后通过因子分析的方法总结出JL公司销售人员离职的具体原因主要有：人职匹配不佳、培训效果不理想、薪酬和激励不足、企业文化建设有待提升。根据JL公司销售人员离职的具体原因，本文从更合理的人职匹配、改善培训效果、改进薪酬和激励制度、加强企业文化建设四个方面提出对策建议，帮助企业改善人力资源管理，留住高质量人才，提高企业的核心竞争力。 【英文摘要】Nowadays, the enterprise in domestic pay more and more attention to HRM (human resourcemanagement), they gradually realize that the quality of HRM play the important role of enterprisekeeping their superior position in competition. In the meantime, HRM of enterprise is gettingmore and more challenging. As one of top 500 enterprise in domestic, JL company is a largecompany in their industry. As the enterprise expansion in recent years, the business scope becomesmore and more extensive. During the rapid growth of enterprise, it needs to construct ahigh-quality staff team to adapt to the development of itself. The sales have to make direct profitfor enterprise, help enterprise keep and expand market, which get relevant attention in JL company.However, the high dimission rate of sales is an urgent problem in JL company.On the basis of analysis for domestic and international documents, this paper found out the normalfactor of dimission; also after the interview with separating employee from JL company, welearned their separating reason; in order to exactly analyse the detailed reason for sales dimissionof JL company, documents and interview based, this paper adopts the method of questionnairesurvey, designing 22 titles to study. Through distributing 200 questionnaires, we get 143effective ones. After taking the method of Factor analysis, we summarize the detailed reasons ofsales dimission i