论主题公园体验价值的创造.docVIP

以华侨城为例浅谈主题公园的体验价值 摘主题公园的建设与发展在中国方兴未艾短短20要年取得了很大成就也暴露出了很多问题尤其是世界主题公园巨头迪斯尼中国市场的进驻更给中国主题公园提出了严峻挑战在体验经济的今天本文从体验的视角入手剖析我国主题公园体验经营的内涵并以发展最为成功的深圳华侨城主题公园为例着重探讨主题公园体验过程的创造和体验价值的创新为我国主题公园的经营与发展寻找一些借鉴。 关键词华侨城主题公园体验过程体验价值 With OCT For Example To Discuss The Theme Park Experience Value Abstract : The construction and development of the theme park in China,just 20 years has made great achievement to;also revealed many problems. Especially the Disney theme parks in the Chinese market giants, more to the Chinese theme park proposed severe challenges. In todays economy, this experience from experience of persp