Privacy Wizards for Social Networking Sites.ppt

Privacy Wizards for Social Networking Sites Reporter :鄭志欣 Advisor: Hsing-Kuo Pao Date : 2011/01/17 * Reference Lujun Fang and Kristen LeFevre. Privacy Wizards for Social Networking Sites. 19th International World Wide Web Conference (WWW2010,Best student paper). Lujun Fang, Heedo Kim, Kristen LeFevre, Aaron Tami ,A Privacy Recommendation Wizard for Users of Social Networking Sites 17th ACM conference on Computer and communications security (ACM CCS2010,Demo). /dm10/slides/fang.pptx * Outline Introduction Wizard Overview Active Learning Wizard Evaluation Conclusion * Introduction Social network sites have been increasingly gaining popularity. More than 500 million members Privacy is a huge problem for users of social networking sites. More Personal information A lot of Friends (Ex: FB average 130) Facebook’s “Privacy Setting” is too detail. * Goal We propose the first privacy wizard for social networking sites. The goal of the wizard is to automatically configure a users privacy settings with effort from the user. * Challenges Low Effort , High Accuracy Graceful Degradation Visible Data Incrementality * Idea * Idea: With limited information, build a model to predict user’s preferences, auto-configure settings Wizard Overview * Active Learning Wizard Classifier Each friend as a feature vector Question How to extract features from friends? How to solicit user input? * Extracting Features * Age Sex G0 G1 G2 G20 G21 G22 G3 Obama Fan Pref. Label (DOB) (Alice) 25 F 0 1 0 0 0 0 0 1 allow (Bob) 18 M 0 0 1 1 0 0 0 0 deny (Carol) 30 F 1 0 0 0 0 0 0 0 ? G0 G1 G2 G3 G20 G21 G22 Soliciting User Input Ask Simple and Right questions Question : Would you like to share your Date of Birth with ? How to choose informative friends using an active learning approach? Uncertainty sampling * * Figure 5: Screenshot of user study application , general questions Figure 6: Screenshot of user study application,detailed questions. * Evaluation Gathered raw preference data from 4