HowtoWriteaNewsLead.pptVIP

Writing a News Lead Deciding on your focus of the story, you are working on your lead by asking yourself about the main theme for your story. tell-a-friend technique Refine your answer so it can do two things: a. It should capture the essence of your story; b. It should be done in a way that it encourages the reader to continue. After reading the lead, your reader makes a critical decision: Shall I read on? You have little time, according to Donald Murray, author of Writing for Readers. Three seconds and the reader decides to read or move on to the next story, Murr