电力多渠道缴费理论与最优化缴费模式研究.pdfVIP

电力多渠道缴费理论与最优化缴费模式研究 王蔚，王文，樊爱军 中国电力科学研究院，北京市海淀区清河 100192 ； The Research of Electric Multi-channel Payment and Optimized Payment Mode Wangwei ，Wangwen ，Fanaijun Qinghe Road,Haidian district,Beijing，100192. ABSTRACT:On the basis of elaborating the channel 关键词：电力营销；用电服务；电力缴费渠道；最 system at home and abroad, this paper first 优化缴费模式 summarizes and analyzes the present situation and development trend of all of the current electric 0 引言 payment channel(own channel,financial channel and 随着电力体制改革的进一步深化和区域 non-fiancial channel), which shows that the power 电力市场的逐步推进，电力企业所面临的问题 company develops the payment-channel management is an inevitable trend. Based on the proposed electric 是如何开发和占领市场以使电力企业在激烈 payment-channel’s operation and the requirement of 的市场竞争环境下获得生存和发展，传统的电 present power company’s need, this paper further 力市场营销观念已经不能解决当前电力市场 analysies the true payment data which come from a 存在的矛盾性问题，因而明确当前电力市场的 certain area and according to the optimization method 营销状况并实施积极的营销策略是电力企业 it puts forward a best optimized payment scheme. This 工作中的重中之重。 study aims at reasonablely planning and scientifically 用电客户类型日益增多，用电量大幅增 managing the existing electric payment-channells, which can deals with the growing demands of the 长，用电服务要求呈现多元化，与之相适应的 power users and the developing electricity-service 是缴费方式多元化。为解决这一现象，电力企 system’s needs of the intelligent power grids. 业不断引入各种新型缴费方式，引导用电客户 使用新型缴费方式缴费，形成了全面发展的多 KEY WORD: electric marketing ； electricity service ；e