行业分析-MAw.ppt

CU7041498ECA Bain MA Bain MA Bain MA Trends Trends Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Bain MA Exercise Question 2 Data - Hard Synergy Quantification Method Brainstorming, “rules of thumb” and competitive interviews often enable one to get a good sense of basic input to the synergy model in terms of cost synergies. Source: Bain experience; Industry interviews Note: * In this exercise, players product sales overlap in garden furniture ** For this exercise, full impact on today’s EBIT is considered, rather than full NPV calculation Exercise Question 2 Data - Candidates’ Cost Profiles The analysis of company accounts and other information available allowed the team to find the cost structure of each candidate. 0% 20% 40% 60% 80% 100% Percent of Total Sales Raw Materials S Manufacturing P B G Distribution Sales Marketing Administration Other Overhead Operating Profit ￡85M ￡21M ￡105M ￡35M Note: Sales and cost information are best estimates for 1997/98 Source: Company accounts; Information memorandum; FAME; Bain analysis Click Here for Back-up Data Exercise Question 2 Data - Candidates’ Distribution Profile The 4 potential candidates’