运用区隔与定位订定行销策略.pptVIP

Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 4-* You should now: Know about defining generic markets and product-markets. Know what market segmentation is and how to segment product-markets into submarkets. Know three approaches to market-oriented strategy planning. Know dimensions that may be useful for segmenting markets. Know a seven-step approach to market segmentation that you can do yourself. Know what positioning is--and why it is useful. This slide relates to material on p. 90. Multimedia Lecture Support Package to Accompany Basic Marketing Lectur