奥美内部资料倾情分享.ppt

Abbott Laboratories  China citizenship and policy approachPrepared by Ogilvy PR Worldwide, BeijingMarch 10th, 2008 Agenda The Ogilvy Team and CSR Approach Overview of the Development of CSR in China Best Practice Case Studies– Wyeth and Novartis Abbott Brief Abbott Global CSR Approach Our Suggestion Discussion The Butterfly Approach CSR IN CHINA - A TIMELINE Key Findings - External Stakeholder Audit Key Factors for successful CSR Programmes: Top Management buy-in and support Employee buy-in and support Projects directed towards government development goals: the development of a