Retail Store refresh initial联想旗舰店形象细化设计.pdfVIP

Retail Store Refresh Initial Concept Corporate Branding and Design August 28, 2007 WORK IN PROCESS Lenovo Confidential | © 2007 Lenovo Overview of Retail Store Refresh project • Corporate Identity and Design is leading a WW effort to create a comprehensive retail store strategy; this is a major touch point for the Lenovo brand. – Most immediate need is in AP – New guideline is designed to address Worldwide requirements – China agrees with developing a unified retail store strategy and will consider adopting following the Olympics • Reasons fo