辽宁省温泉旅游开发问题分析与对策思考.pdfVIP

第2012 年第3 期 商 业 经 济 No.3 ，2012 （总第393 期） SHANGYE JINGJI Total No.393 [文章编号] 1009- 6043（2012）03- 0052- 02 辽宁省温泉旅游 开发问题分析与对策思考 武传表 （辽宁师范大学 历史文化旅游学院， 辽宁 大连 116081） [摘 要] 辽宁省拥有丰富的温泉资源，温泉旅游开发处于全国前列。当前，辽宁温泉旅游开发中存在的突出问题是 温泉旅游产品缺乏特色；温泉旅游开发排斥乡人；温泉旅游开发缺乏法律法规的支撑；温泉旅游文化挖掘不够；温泉旅游开 发急功近利等。辽宁省应加强温泉旅游产品创新，打造特色品牌；强化温泉地本土力量的参与，开创和谐未来；加强温泉旅 游开发法规建设，切实保护资源；强化温泉旅游文化内涵建设，培育鲜活形象；加强温泉旅游开发规划论证，科学谨慎决策。 同时，要引导温泉企业建立现代企业制度，实施科学管理。 [关键词] 辽宁省；温泉旅游；产品创新；问题；对策 [中图分类号] F590.65 [文献标识码] A Problem s on the Developm ent of Liaoning Hot Spring Tourism and the Counterm easures WU Chuanbiao Abstract: With abundant hot spring resources, the development of hot spring tourism in Liaoning is in the front domestic ranks. At pre- sent, prominent problems exist such as the lack of product characteristics, exclusion to local investors, less support by laws and regulations, weak culture exploration and the seeking for quick success in the development. To settle these problems Liaoning should advance hot spring tourism product innovation, creating characteristic brands; inspire the participation of local efforts, creating a harmonious future; strengthen regulation construction, realizing the protection to resources; develop culture connotation, cultivating active images; enhance the demonstration for development planning, making scientific policy. Moreover, it is necessary to guide the hot spring enterprises to establish modern enterprise system, and implement scientific management. Key words: Liaoning, hot spring tourism, product innovation, problems, countermeasures 一、辽宁省温泉旅游开发现状 意识到用好温泉这一特色资源，能够加快转变经济增长方