毕业论文《目前国内动漫发展局势探究》 .docVIP

目前国内动漫发展局势探究 摘 要 “动漫产业是文化和科技相结合的创意产业，被誉为21世纪最有希望的朝阳产业，动漫产业链则涵盖了动画、漫画、游戏、玩具制造业、版权业等诸多行业。中国拥有世界上最大、最固定的动漫产业消费群体，然而当今国内高速发展动漫产业，存在问题缺陷较多。在这样的情况下，中国动漫产业要想取得更快更好的发展，就需要充分利用现有的资源，提高自主创新能力，延长产业链，拓宽盈利渠道。汲取中外先进动漫产业是文化和科技相结合的创意产业，被誉为21世纪最有希望的朝阳产业，动漫产业链则涵盖了动画、漫画、游戏、玩具制造业、版权业等诸多行业。中国拥有世界上最大、最固定的动漫产业消费群体，然而当今国内高速发展动漫产业，存在问题缺陷较多。在这样的情况下，中国动漫产业要想取得更快更好的发展，就需要充分利用现有的资源，提高自主创新能力，延长产业链，拓宽盈利渠道。汲取中外先进经验结合中国市场需求培养出具有中国特色的动漫产业链模式。 关键词：国内动漫；问题；发展趋势；探究  ABSTRACT Animation industry is the culture and technology of combining the creative industry, known as the twenty-first Century the most promising sunrise industry, animation industry chain covers animation, comic, game, toy manufacturing industry, copyright industries. China has the worlds largest, most of the animation industry fixed consumer groups, however the domestic high-speed development of animation industry, problems with more defects. In such circumstances, the Chinese animation industry to achieve faster and better development, we need to make full use of existing resources, improve the ability of independent innovation, to extend the industrial chain, to broaden the channels for profit. Learn from foreign advanced experience combined with Chinas market demand of cultivation of Chinese animation industry chain mode Key words： The domestic animation； problems；development trend；researcha 目 录 1、动漫与动漫产业 ..........................................................................................................................1 2、国际国内动漫发展现状与国内发展前景..............................................................................1 2.1国际国内动漫发展现状 ............................................................................................................1 2.2国内动漫发展前景......................................................................................................................2 3、我国动漫发展存在的问题..........................................................................................................3 3.1 产业链缺失.