离子烫直发膏介绍.ppt

For the trainer Schwarzkopf ASK: Form - Intro to Re-bonding Re-bonding World 重组世界 Re-bonding is an important technology, combining proven straightening ingredients with thermal techniques and deep conditioning in order to create longer-lasting, perfectly straight, beautiful hair. 离子是一种重要的技术, 使用热力技术证明矫直效果要更久,建造出完美地笔直地、持久美丽的卷发。 Overview 直发烫发发展历史 History of Straight Hair Late 1800s ? Heated combs used Early 1900s ? Popular with Afro-Caribbeans in USA 1960s-1970s ? Household iron often used 1990s-present day ? Widespread popularity 18世纪后期 ? 用烤热的梳子将头发烫直 19世纪早期 ? 流行于美国的Afro- 加勒比海 19世纪60至70年代 ? 使用家庭熨铁来烫直头发 1990 年代- 现在 ? 普遍流行直发 Overview 直发烫发发展历史 Overview 直发烫发发展历史 Modern History Early 1900s ? Alkaline perm ? 1905 - Charles Nessler invents perm machine ? Croquignole technique introduced Mid 1900s ? 1947 - ‘Cold perm’ introduced into salons ? 1950’s - ‘Acid balanced perm’ introduced Late 1900s ? 1970s - Innovative delivery systems ? 1980s - ‘Big Hair’ ? 1990s - Declining market 现代历史 1900s初 ? 碱烫法 ? 1905 - Charles Nessler 发明烫发机 ? Croquignole 技巧被引进 1900s中叶 ? 1947 – 冷烫法被引进发型屋 ? 1950’s – 酸性平衡烫发被引进 1900s末 ? 1970s – 创新的传递系统 ? 1980s – 蓬松的发式 ? 1990s – 市场萎缩 Overview 概括 Present Day USA industry worth $1 billion ? Expected to grow Straight hair remains popular ? Increasing within Europe Asia, S. America, Japan ? Aspire to western image‘ 现今 美国工业价值十亿元 ? 期望继续增长 直发流行的趋势 ? 在欧洲亚洲， 南美,日本都持续增加 ? 期望向西方看齐 2 General Products/一般的产品 Hair products are constantly being refined. Most of the changes to form-altering products involve improvements to performance or caring properties. 头发产品正在不断地被提升。 大部份电发水产品的变化包括对效果的进步或价格。 A thorough understanding of product groups, their uses and composition will ensure skills and knowledge are kept up-to-date,