贝恩咨询:战略分析工具 分析方法-ratioanalysis2(战略分析管理).pptVIP

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贝恩咨询:战略分析工具 分析方法-ratioanalysis2(战略分析管理).ppt

ratioanalysis Agenda Analyzing Ratios The Art of Ratio Analysis The Need for Judgment Agenda Types of Ratios Profitability Ratios - Definitions Profitability Ratios - Description Profitability Ratios - Over Time Profitability Ratios - Market Leader Turnover Ratios - Definitions Turnover Ratios - Transaction Cycle Turnover Ratios - Description Turnover Ratios - Tradeoffs Leverage Ratios - Definitions Leverage Ratios - Description Debt Versus Equity Debt Questions - Debt and Equity Debt in Leverage Ratios Bain typically looks only at long-term debt (debt with a term of 1 year or more) Accounta

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