Web与电子商务.ppt

Web2.0与电子商务 BLOG BSP (广告，品牌) 法银行创建博客网站 吸引众多年轻客户 巴黎国民银行（BNP）成为法国第一家创建博客网站的银行 目的是吸引18岁至29岁的年轻人浏览该行网站并创建个人博客，同时了解该行推出的金融新产品 博客中，30％属于银行已有客户，70％属于潜在客户。 把博客作为联络工具与市场工具，提高了银行的网络知名度。 搜索排名和点击率也相当高 BLOG 企业Blog BLOG 企业Blog BLOG 商业Blog AOL推出了名为商务博客网站，整合到商务新闻业务之中 《纽约时报》在其网站上开通了名为DealBook的博客论坛，专门讨论业界并购重组话题 《华尔街日报》开通了新闻博客 《商业周刊》也开通了名为BlogSpotting栏目，专门提供有关商务和媒体的精华博客文章 虽然博客日益流行，但媒体公司能否通过在博客网站投放广告方式来赢利，目前还是个未知数。 BLOG Blog营销 (Word of mouth) RSS Why RSS? RSS user demographics are certainly worthy of marketers attention. According to Forrester, users frequent the internet and, at about 39, are younger than non-RSS users by about six years. Forty-six percent are college educated and -- in the three months before Forresters survey in February 2005 -- spent, on average, $465 online compared with $333 for non-RSS users. Individualized RSS recipients receive text, images and promotional offers uniquely matched to their expressed interests and desires. The individualized feeds enable marketers to communicate with subscribers based on demographics, past behavior, or any other segmenting attributes. RSS 在线旅游服务中的RSS RSS 其他RSS应用 RSS RSS广告 RSS RSS广告 RSS Enterprise RSS desktop applications server-based RSS aggregators RSS RSS商业化 The Washington Post, Houston Chronicle, San Antonio Express-News and the San Francisco Chronicle plan to syndicate bloggers content on their sites through a service called BlogBurst from Pluck, reports TechCrunch. Those who blog about travel, womens issues, technology/gadgets, food/entertainment, among other topics, may apply to join the network; they must provide a full-text RSS feed, with no ads, to participate. RSS RSS商业化 feed: feedsky和卓越网的合作，和卓越网母公司亚马逊与feedburner的合 作类似，即基于RSS的广告模式。 landing page:Feedpass的价值在于，它可以在种子着陆网页(landing page)加入Google adsense广告(而不是加入种子本身)，并同在Feedpass创建种子网址的用户共享广告营收。 Wiki ProductWiki 对 对顾客 用户协作 （与搜索引擎？） SNS M SNS 从MySpace到AdSpace？ 分销平台？ 相关补充 长尾市场：Google，Amazon 搜索：社会化，个性化 搜索成为社会的公共服务？ 非常感谢！ * Web2.0与信