核心竞争力论文-戴尔PC核心竞争力动态管理研究.docVIP

核心竞争力论文：戴尔PC核心竞争力动态管理研究 【中文摘要】在知识经济时代背景下,拥有独特的核心竞争力对企业保持持续竞争优势至关重要,特别是技术要求很高的PC行业。然而,核心竞争力的构建和维护不是一劳永逸的。企业要想在激烈的市场竞争中保持核心竞争力的领先性就必须根据企业自身条件和外部经营环境的变化对其核心竞争力进行连续性、循环性、实时性的动态管理,不断提升、强化甚至是重新培育核心竞争力。这同时也是企业必须具备的战略管理能力之一。如果说核心竞争力是企业获得持续竞争优势的源泉,那么核心竞争力的动态管理能力就是企业核心竞争力保持长久生命力的有力保障。本文以戴尔公司为对象,研究核心竞争力动态管理的内容、运行机理和手段,对戴尔公司和我国PC业的健康、快速发展具有一定的理论和现实意义。本文首先介绍了核心竞争力理论并探讨了核心竞争力动态管理的概念、必要性,分析了动态管理的研究对象和内容,为后面的研究提供了理论指导。第三章主要介绍了戴尔公司的发展概况,分析了戴尔PC的核心竞争力和现存不足,并和惠普、宏碁、联想等国内外品牌的核心竞争力进行对比研究。第四章对戴尔的核心竞争力的动态管理思路进行了分析,介绍了核心竞争力的动态管理过程的确定、培育、应用和评价四个阶段,并对戴尔的现有核心竞争力作出评价。第五章主要是针对戴尔PC核心竞争力管理过程中的不足和动态管理的评价结果,提出了相应的对策。 【英文摘要】In the context of knowledge economy, it is essential for a company to have a unique core competence in order to maintain sustainable competitive advantage, especially in high technically demanding PC industry. The construction and maintenance of core competence is not a once and for all. To keep ahead of the core competitiveness in the market, enterprises themselves in the fierce competition must keep its continuity, loop, real-time dynamic management which is based on conditions and the external business environmental changes, continuous improve and strengthen even re-cultivate core competence. It is also one of the strategic management capabilities a company should have. If we treat the core competitiveness of enterprises as a source of obtaining sustainable competitive advantage, the dynamic management of the core competitiveness of enterprise抯 core competitiveness is the ability to maintain long-term vitality of effective protection. This paper, take Dell for example, targeted the content, operation mechanism and means of core competence dynamic management, which has a theoretical and practical significance for the health rapid development of Dell and China抯 PC industry.This paper introduces the theory of core competence and the concept of the dynamic management, which provide theoretical guidance for later study. The third chapter introduces the overview of the development