知识管理概念与案例.pptVIP

Leveraging Technology Series (ICASIT) Electronic Commerce (GMU,World Bank) IT in the European Union IT and Organizational Learning Human Engineering in IT Design IT for Competitive Advantage IT and Executive Information Systems Leveraging Technology Series (Continued) IT and Expert Systems Use Leveraging Multimedia Teaming in Cyberspace Virginia’s Netpreneurs Cybercorp Knowledge Management Possessing IT vs. Leveraging IT Most metrics are about possession Possession is static; leveraging is dynamic Possession alone does not add value Leveraging is a strategic issue; possession is operational Outline of This Presentation KM scope, definitions, brief history Leveraging KM--examples Acquiring knowledge, KM markets Key ideas : Leonard-Barton, Davenport, Prusak, Koulopoulis, Nonaka, Stewart Outline of This Presentation Characteristics of successful knowledge organizations Five step approach to KM The future BHAG’s Big, Hairy, Audacious Goals Goodyear ($13 billion to $23 Billion in 5 years) Times Mirror--increase LA Times circulation by 500,000, a 50% jump PG Increase company size by 100% in ten years More BHAG’s GE --be #1 or #2 in every market they serve Bristol Myers --Double sales and earnings in seven years Campbell Soup--be seen as a peer of Coca Cola and Gillette Definition of Knowledge “Knowledge is a fluid mix of framed experience, contextual information, and expert insights that provides a framework for evaluating and incorporating new experiences and information. It originates and is applied in the minds of knowers. In the organization, Definition of Knowledge it often becomes embodied not only in documents or repositories but also in organizational routines, processes, practices, and norms” (Working Knowledge, p. 5) What Is So Special about KM? Seems to be far more than a fad Comparisons: ES, MM, BPR, CASE Many large companies and organizations are embracing KM What Is So Special about KM? Already a vast body of practice Has huge potential fo