烟草行业5竞争动态.pptVIP

Competitive Rivalry and Competitive Dynamics Michael A. Hitt R. Duane Ireland Robert E. Hoskisson Definitions Competitors firms operating in the same market, offering similar products and targeting similar customers Competitive rivalry the ongoing set of competitive actions and responses occurring between competitors competitive rivalry influences an individual firm’s ability to gain and sustain competitive advantages Definitions Competitive behavior the set of competitive actions and competitive responses the firm takes to build or defend its competitive advantages and to improve its market