_汽车销售物流研究.docVIP

汽车销售物流研究 摘要：随着我国汽车工业的不断发展，我国的汽车产量有了极大的提高。大多数汽车制造企业己感觉到由于缺乏适宜的销售物流模式及系统的支持，开始重视对销售物流系统的改造。如何进行选择与改造，如何构建适合的、高效的汽车销售物流模式，是国内许多企业面临的现实问题。本文针对目前汽车制造企业销售物流环节存在的问题，主要研究目前汽车销售物流运作模式及系统管理，对企业自营物流、第三方物流管理和过渡型物流等销售物流模式进行了利弊分析，提出了关于我国汽车销售物流渠道建设的建议。 关键词： 汽车销售物流；物流管理；运作模式；第三方物流 Study on Auto Sales Logistics Abstract: Due to the rapid development of automobile industry, Chinas auto production has been improved evidently. Most auto manufacturers have felt the lack of appropriate sales and sales logistics models and systems, and have already started to attach importance to the transformation of marketing logistics system. How to choose and transform the system, how to build a suitable and efficient auto logistics sales model, are the real problems faced by corparations. In the view of those problems appeared in the logistics sectors in current automobile manufacturing enterprises, the logistics operation mode and the systematic management, the pros and cons of sales logistics model, e.g. the enterprise self-logistics, the third-party Logistics, transitional logistics are studied. Then the advice on how to build the auto sales logistics channel in China is investigated. Key words: Auto Sales Logistics；Logistics Management；Operation Mode； Third-party Logistics 1引言 随着市场经济的发展和国家扩大内需政策的实施，我国汽车消费急剧升温。2009年我国汽车年产销量1300多万辆, 同比增长46%，居世界第一位，由此可见，汽车工业在已经成为我国的支柱产业。我国的汽车行业在销售物流的改造上，虽然已经取得了一定的进展，但是仍然存在许多问题，因此，采用高效先进的汽车物流销售方法和模式，将对我国的汽车工业制造企业及物流企业带来可观的效益。 1 Introduction With the development of the market economy and the implement of the policies of expanding domestic demand, the auto consumer is rising sharply. In 2009, with the growth of 46% its production and sales accounted for more than 13,000,000 sets and occupied the first in the world. It can be seen that the auto industrial has been the pillar industry in China. We have made a great achievement on the reform of auto sales logistics, but lots of problems still exist. Therefore, we shall adopt the advanced methods and models of auto sale