IBM制作技巧.ppt

LEAP Presented by: Eric Pelander Contents Subject or context Major idea or recommendation Benefits or value proposition Evidence and analysis Detailed recommendations and actions This Effort Is Designed to Assist the XYZ Company to identify Wireless Market Opportunities Internet Channels Will Provide Incremental Leads and Revenue IBM believes there is a substantial opportunity in the online leasing market XYZ Company should target the following customer segments: Professional Services and Manufacturing IT, office, and manufacturing collateral classes Small business, small ticket market These customers should be targeted with a multi-channel approach: Indirect Aggregators Direct The major channel to these customers will be the indirect one--through Internet intermediaries that give access to the customer at the point of transaction Each of these channels appeal to customers with unique buying behaviors Competitors are moving into the online leasing space; XYZ Company should move quickly XYZ Company Should Simultaneously Pursue Three Internet Channels Through a Variety of Partnerships Direct The Indirect Channel Is the Highest Priority Our research into customer behaviors suggests that customers are most likely to lease at the point of purchase Equipment vendors will drive significant online transaction volume This channel allows XYZ Company to leverage its core competency of sourcing deal indirectly: Early indications suggest that online equipment aggregators and vendors require a smaller fee for deal referrals than offline lease brokers require A growing number of online equipment vendors currently offer leasing: Branded and unbranded strategies are being used Based on the Estimated Volume, Online Revenue and Gross Income Grow Rapidly The cable triple play offering significantly overlaps with XYZ ’s core residential service offerings Cable offerings will continue to emerge as the digital cable footprint reaches nearly 90% of passed cable homes b