惠普实验室社交媒体的趋势研究.pdfVIP

Trends in Social Media : Persistence and Decay Sitaram Asur Bernardo A. Huberman Social Computing Lab Social Computing Lab HP Labs HP Labs Palo Alto, California, USA Palo Alto, California, USA sitaram.asur@ bernardo.huberman@ Gabor Szabo Chunyan Wang Social Computing Lab Dept. of Applied Physics HP Labs Stanford University Palo Alto, California, USA Palo Alto, California, USA gabors@ chunyan@ ABSTRACT At present there is no clear picture of what causes these topics to Social media generates a prodigious wealth of real-time content become extremely popular, nor how some persist in the public eye at an incessant rate. From all the content that people create and longer than others. There is considerable evidence that one aspect share, only a few topics manage to attract enough attention to rise that causes topics to decay over time is their novelty [11]. Another to the top and become temporal trends which are displayed to users. factor responsible for their decay is the competitive nature of the The question of what factors cause the formation and persistence of medium. As content starts propagating throught a soci