【优质】BusinessPlans.pptVIP

Business Planning Chapter 19 Objectives Introduction to business plan components How to construct and deliver a business plan Components of a business plan Financial aspects of a business plan What is a Business Plan? It’s a plan for financial and operational success Who Does Business Plans? Governments Non-profits For-profits Corporations Foundations Individuals What is a Business Plan? Describes all aspects of an enterprise Program, service, event, activity Single enterprise could have multiple business plans Specific focus on financial elements Facilitates internal evaluation of existing or proposed programs What is a Business Plan? Identifies… Foreseeable problems Expresses specific commitments to resolve problems Identifies available resources and articulates the application of resources Provides external sources with justification Components Title Page Front Matter Executive Summary The Enterprise The Industry Product/Service Offering Market Analysis Market Plan Development Plan Production/Operations Plan Management Team Financial Plan Appendices Title Page Boldly display title Author’s name Address, telephone, e-mail, url Aesthetics very important Professionalism is the key Front Matter Introduces the plan to the reader Use as a hook Includes: Preface Title page Table of contents - outline of plan Executive Summary Most Important Part of Plan Concise view of the plan Tells the story - Selling!!! May append with Fact Sheet The Enterprise Familiarize reader with history of the enterprise and the organization Provides insights into current situations Speculates about the future Historical information Key individuals Principal products Current conditions as related to product The Industry Detailed examination and description of the nature and scope of industry or enterprise Brings readers up to date on industry Principal characteristics of industry including size, sales level, performance standards The Industry Major participants, market niches, market share an