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【优质】【广告策划-PPT】苹果乔布斯生涯介绍.ppt
The Life of Steve Jobs Young Steven Jobs Born on February 24th, 1955 in San Francisco, California Put up for adoption a week after birth Adoption was finalized under the condition that Steven would attend college Education Skipped 5th grade Took his first electronics class in high school After school, attended lectures at the Hewlett-Packard company where he met Steve Wonzniak during work Education (Cont.) Graduated high school in 1972 Enrolled in Reed College in Oregon Dropped out after one semester Slept on his friends dorm room floor and dropped in on classes of interest The Beginning of A Career Returned to California in 1974 and was hired as a technician for Atari Attended meetings at Wozniak’s “Homebrew Computer Club” Steve convinced Wozniak to work with him in building computers Apple Born on April 1st, 1976 Apple I designed and prototype built First single board computer with built-in video interface Apple (Cont.) Apple II designed in the following year Operating System loaded automatically Smaller Components built-in circuitry In 1976, Jobs looked to hire a public relations agency to help advertise Smooth Sailing Most investors turned Apple down Retired Intel executive Mike Markkula decided to invest Markkula became chairman of Apple in May 1977 Smooth Sailing (Cont.) Became publicly traded company in 1980 Launched LISA in 1983 First commercial computer to use GUI Unpopular due to its few software programs and high price Smooth Sailing (Cont.) Macintosh created to compete with PC Marketed for friendliness, not just a mindless machine Very popular – sold approximately 70,000 Macs in the first 100 days The Downfall Sales began to plunge Wozniak quit Apple in 1985 Board members of Apple met on May 28th, 1985 and each voted on the removal of Steve from the company Still Looking Up After taking time off, Jobs wanted to get back to Apple and his love for computers Decided to start his own company Founded NeXT Computer in 1989
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